Our vision

We are firmly committed to our core business, the production and marketing of high-end spectacle frames – and have been doing so successfully for over 50 years. As an independent partner for opticians we monitor the latest market trends closely. Singular quality, marketable design and professional services are the fundamental values of our operations and business approach.

Market proximity

Close relations with our business partners enable us to follow market movements closely. We identify new trends and market requirements and, in collaboration with our manufacturers, ensure that they flow into our new collections. Currently over 75% of our range consists of our in-house designs.

Quality

We intend to increase our positioning in the premium segment and aim to continue offering the highest level quality at attractive prices. Continuous development and optimization of our products and services are a key driving force behind our operations.

Staff

Our longstanding employees all possess excellent professional qualifications and skills. As a company we pride ourselves on offering competent consulting with a personal touch. We give absolute priority to rapidly fulfilling specific customer requests.

Ilan Luks

CEO and owner
sales Switzerland, Europe
and Overseas
product design

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Karin Luks

co-owner
sales administration
product design
financial accounting

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Romy Wochner

sales Switzerland
(German part)
product design

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René Zehnder

sales Switzerland

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Patrick Leitenberg

sales Switzerland
(French and Italian part)

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Regula Schembri

sales administration
stock management

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Alexandra Mühlheim

sales administration
export administration
accounting
stock management

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Claudia Eggensperger

sales administration
export administration
product design

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Heinz-Josef Fromme

distribution Germany PLZ 0-3

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Olaf Scupin

distribution Germany PLZ 4-6

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Bernd Fickus

distribution Germany PLZ 7-9

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